Irma Martinez began her styling career when she decided to leave the Corporate World after creating and managing for 5 years the wardrobe department of the second largest Hispanic TV station in the US. That move made Irma one of the pioneers in wardrobe styling in the South Florida market.
In 1996 Irma formed Trendy Inc, specializing in celebrity styling and wardrobe support to the advertising, TV and Film industries. Our mission is to create a bridge for talent and companies to have a cross-sellable image in international markets.
Irma is responsable for all wardrobe coordination for major events such as Premios Juventud, Elite Model Latino, Premios Lo Nuestro and the Latin Grammy’s.